Social networks are massively addictive. Most people I know check and interact on social sites constantly throughout the day. And they have no idea how much actual time they spend on social media.
If you're a social media addict, and your addiction is getting worse, there's a reason for that: Most of the major social network companies, as well as social content creators, are working hard every day to make their networks so addictive that you can't resist them.
The biggest tool in the social media addition toolbox is algorithmic filtering. Sites like Facebook, Google+ and, soon, Twitter, tweak their algorithms, then monitor the response of users to see if those tweaks kept them on the site longer or increased their engagement. We're all lab rats in a giant, global experiment.
http://www.computerworld.com/article/3014439/internet/social-media-addiction-is-a-bigger-problem-than-you-think.html
Can't stay away from social media? You're not alone; social networking is engineered to be as habit-forming as crack cocaine.
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