http://thejournal.com/Articles/2014/07/31/ScratchJr-Takes-Coding-into-K2.aspx

"Coding is the new literacy," declared Mitchel Resnick, head of the Lifelong Kindergarten. "Just as writing helps you organize your thinking and express your ideas, the same is true for coding. In the past, coding was seen as too difficult for most people. But we think coding should be for everyone, just like writing."